A Just Sold social-proof campaign run through LPC’s Meta Ads account, targeting local homeowners across postcodes 4208 and 4209. This report covers the full campaign window from 1 to 10 June 2026.
A Just Sold campaign’s job is visibility and recognition, not leads. It puts a real result in front of local homeowners so they associate LPC with active sales in their area. By that measure, this campaign did what it was supposed to do.
For a Just Sold campaign, reach and video attention are the right measures of success. The 6 Allora result was seen by 4,610 people in the local area, many of them more than once, at a frequency of 2.66. Every one of those impressions adds to LPC’s recognition in Ormeau Hills and builds the engagement audience for future Buyer Match and retargeting campaigns. This is the compounding value of running these consistently.
This campaign ran two ads: a walkthrough video and a branded static graphic. Almost all delivery went to the video, so the figures below reflect that split. We measure against our internal benchmarks for Just Sold campaigns.
| Metric | Result | Benchmark | Read |
|---|---|---|---|
| People reached | 4,610 | Local social-proof zone | On target |
| Frequency (day 10) | 2.66 | <3.5 | Within range |
| Impressions | 12,259 | – | No benchmark |
| 3-second video plays | 5,920 | – | Strong (48.3% play rate) |
| Link clicks | 30 | – | No benchmark |
| Click-through rate | 0.24% | – | Expected for proof campaigns |
| Cost per click (blended) | $3.19 | $0.50 – $1.50 | Above range – watch |
| Social actions (reactions, shares) | 2 | – | No benchmark |
| Cost per lead | N/A | N/A for Just Sold | Not applicable |
Meta reports a “page engagement” figure of 5,953 for this campaign, but 5,920 of that is 3-second video plays. We’ve kept video plays separate from genuine social actions (reactions, comments, shares and saves) so the read stays trusted. Counting video plays as engagement would inflate the rate well past anything meaningful.
CPC came in at $3.19, which sits above the $0.50–$1.50 range we track for Just Sold campaigns. That said, this type of campaign is not optimised for clicks, so the number is less meaningful here than it would be for a Buyer Match or Just Listed campaign where click volume matters. It’s worth monitoring across future sold campaigns to build a more relevant baseline. The branded static graphic received only 3 impressions, so there’s no useful data to compare it against the video creative.
The campaign ran a walkthrough video and a branded static graphic. Meta allocated almost all delivery to the video, which took 12,256 of the 12,259 total impressions. The static creative didn’t get enough delivery to assess properly, but the video’s performance gives us a clear read.
Meta’s delivery algorithm favoured the video heavily, which is typical for a proof campaign targeting a local homeowner audience. The aerial footage and property walkthrough format performed well for short-form attention, with 48.3% of impressions resulting in a 3-second play. The static creative needs more delivery to draw any conclusions, but the format is worth testing properly in a future campaign with equal budget weighting from the start.
This campaign targeted homeowners across postcodes 4208 and 4209, the core LPC coverage area on the Northern Gold Coast. Under Meta’s Housing Special Ad Category rules, interest targeting isn’t available, so geography and creative do the selection work.
Covers Ormeau, Ormeau Hills, Kingsholme, Pimpama, Coomera and Upper Coomera. The right local pool for a sold result in Ormeau Hills.
Run under Meta’s Housing rules, so no interest targeting. The geography, copy and creative do the audience selection.
Every person reached and every video play builds LPC’s engagement audience for future Buyer Match and retargeting work.
Frequency came in at 2.66, well within the 3.5 ceiling we track for this campaign type. There was good headroom remaining, which means the audience wasn’t overexposed and the campaign could have run longer without fatigue risk. For future sold campaigns, a slightly extended window would be worth testing.
The campaign did its job as a visibility and proof piece. The real opportunity now is to use the 6 Allora result as a lever for seller enquiry.